Les Gold Bio Wiki Net Worth Hardcore Pawn Wife
- Name: Lester Gold
- Birthday: June 20, 1951
- Age: 62
- Birthplace: Detroit Michigan
- Net Worth: $1 million
- Children: Seth & Ashley
- Wife: Lili Gold
- Occupation: Owner American Jewelry and Loan
Lester Gold is the star of Hardcore Pawn and owner of American Jewelry and Loan he just shot his 94th episode of the hit series for Tru Tv. He’s looking to reach show 100 which won’t be a problem since the network renewed it for another season. It started as a family business in Detroit. Pawn brokers who deal with a thousand people that come in to borrow money every day. His grandfather started Sam’s Loan office in the 1940′s and 1978 he and his wife Lili opened the pawn shop and got their children involved.
Dealing with 1,000 people that come in for loans 500 people that come in to pick up their merchandise and couple hundred that buy stuff form them produced a lot of buzz through the city. A production company was in Detroit and wanted to stop by and saw their interaction with their customers and the tons of merchandise. And they have a unique family with different personalities. It all makes for good business.
Seth went to medical school and he mentions that he hated working at the Pawn shop. While in school he realized he couldn’t handle looking at blood and he called up his mom Lili and told her he would work for the family. But Les always knew Ashley would hop on board. His idea of marketing is taking out an ad in the yellow pages which his kids mock the fact that he is very traditional with handling the business. He has learned a lot form his children. His son Seth started the website PawnDetroit.com which allows him to sell outside of the brick and mortar that he has always known for over 40 years. It’s a tough business and the art of negotiating is in plain sight. Dealing these flamboyant and high tempered attitudes takes a tough person and Les is a master at it.